As NYFW moves into its third day of slicked hair, muted shades, and Karlie Kloss, the whole spectacle begs the question, ‘why on earth does this matter?’. Now, let me clarify: the question of why ‘fashion’ in general matters is a completely different inquisition than what I am asking and could perhaps lead to quite the philosophical, or at the least, sociological argument. What I wonder is, with summer coming to an end and our eyes fixed on fall, why are we previewing styles that won’t affect us for 7 months – or for a Canadian such as myself, a solid 9.
Since I am only a lowly consumer of fashion, my grasp on the industry lies only in photos from nymag.com, tweets from fashion houses, and fashion blogs through which I vicariously live. But I am the majority in this instance and I am led to believe that I am not the only person asking this question. This is what I am forced to conclude:
What is an actual delay in production for fashion houses is also one of their nastiest and most maniacal plies on those who are financially inclined to actually buy their product. It’s like dangling the dream and taking it away. They show their consumers exactly what they will be longing for over the grueling winter (something that New Yorkers specifically will be subjected to), and leave the fashion hungry, pent-house residing, incredibly wealthy individuals to what has now become their sad, outdated wardrobe. Everything shown in the early Spring that was lusted after until now seems as though it has lost its magic and the Wu lover’s heart wants only to wear the boudoir inspired, sheer material graced, spaghetti strapped dress. Like a young girl writing in her diary that she will never love another who is not Helmut Lang Spring RTW 2014, hearts are shattered and minds are consumed. That is, until this same girl, one year older but none-the-wiser, turns her diary entries to her unwavering love of rag & bone F/W 2014. Fashion Week then becomes a manipulative boyfriend whose most contestable qualities are outshined by an uncontrollable and unexplainable desire for luxurious material and impressive construction.
Would we have it any other way?